Digital Asset Mapping Seminar
Computers make it easy for organizations to create and distribute a lot of content. How that newly created content fits into the content strategy may remain a question. Few organizations ever have enough time to create an effective content asset inventory.
After a workshop most organizations we work with are surprised that they’ve over invested in awareness-oriented assets and have few materials to develop a lead into a marketing qualified contact.
Our workshop is Content Management System (CMS) independent. Yet the insight you gain will help you to improve the effectiveness of assets, streamline processes and staff practices within a CMS.